In the summer of 2015 rapper 50Cent had filed for bankruptcy.

The next day we launched a tongue-in-cheek Kickstarter campaign to raise money for him:
Our microsite was linked to Spotify so you could listen to his song 'Piggy Bank' on repeat. (FYI: Spotify pays the artist $0.006 for each play)

By listening to 'Piggy Bank' people filled his Piggy Bank. Simple. 

#Help50Cent quickly got picked up by national and international press: Front-Page of TMZ, Creativity Online, The Evening Standard, The Sun, PerezHilton.com, MSN, iHeart Radio, Sky News, Toronto Sun and NRJ just to name a few. It generated 36MM+ unpaid media impressions and even more important: $271 for 50Cent.