In the summer of 2015 rapper 50Cent had filed for bankruptcy.
The next day we launched a tongue-in-cheek Kickstarter campaign to raise money for him: Our microsite was linked to Spotify so you could listen to his song 'Piggy Bank' on repeat. (FYI: Spotify pays the artist $0.006 for each play)
By listening to 'Piggy Bank' people filled his Piggy Bank. Simple.