Doritos — No Choice

In the United States, you must register before you can vote, which is a barrier for young voters.

So Doritos introduced No Choice, the first bag of chips designed to boost voter registration.

The bags were hidden inside vending machines at colleges across America. Before dispensing any chips, the machines asked students if they were registered to vote. Those who answered “no” received the No Choice bags, with cardboard Doritos inside. By taking away their choice, we showed unregistered voters how it feels (and tastes) when someone else chooses for you. Because if you don’t register to vote, you get No Choice. Then we helped students register, right on the machines.


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Agency: Goodby Silverstein & Partners

Directors: Gregory Mitnick & Nat Livingston Johnson

Production Company: Hey Wonderful