It’s been 6 years since 7-year-old Patrick Alford went missing. The traditional methods, like posters and press conferences, aren’t driving enough attention to his case. So it was time for a new approach, something that would put his case into a place that’s known for drawing people’s eyes.
So we created an initiative that turns faceless mannequins of storefront windows into media to help find missing persons. By replacing a generic mannequin face with a sculpted version of Patrick’s face, the NYPD is giving his case the exposure that it needs. With Invisible Faces, the NYPD created a platform where stores everywhere can join in to help find other missing persons: invisiblefaces.info