NYPD — Invisible Faces

It’s been 6 years since 7-year-old Patrick Alford went missing. The traditional methods, like posters and press conferences, aren’t driving enough attention to his case. So it was time for a new approach, something that would put his case into a place that’s known for drawing people’s eyes.

So we created an initiative that turns faceless mannequins of storefront windows into media to help find missing persons. By replacing a generic mannequin face with a sculpted version of Patrick’s face, the NYPD is giving his case the exposure that it needs. With Invisible Faces, the NYPD created a platform where stores everywhere can join in to help find other missing persons: invisiblefaces.info

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Client: NYPD
Agency: BBDO New York
Title: Invisible Faces

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, BBDO NY: Greg Hahn
Executive Creative Director: Tom Markham
Associate Creative Director / Art Director: Bianca Guimaraes
Senior Copywriter: Rodrigo Linhares
Senior Art Director: Florian Marquardt

Director of Integrated Production: David Rolfe
Executive Producer: Neely Lisk
Lead Integrated Producer: Courtney Fallow
Director: Andrew Osborne & Koji Yahagi

Account Manager: Cara Roberts

Production: Standard Transmission
Portrait Sculpture: Michael Evert

Logo Design: Bhanu Arbuaratna and Kimberly Blasnik