Rock The Vote — ElectionFM

In the 2012 election, only 45 percent of young Americans (ages 18 to 29) turned out to vote. And since Rock the Vote’s mission is to increase youth-voter turnout, they needed to make voting more attractive to their target.

But incentivizing anyone to vote is illegal. So we needed an innovative way to reach youth and get them to the polls on Election Day.

Featured in:

Los Angeles TimesPitchfork, Billboard, Fuse TV, Contagious, Trendhunter, Yahoo! Music, Consequence of Sound, The Drum, Campaign Live, SF & Denver Egotist, brandchannel:MediaPostCreativity-Online, Adweek, and more. 


Agency: Goodby Silverstein & Partners

CCO: Margaret Johnson

ACD: Kurt Mills + Florian Marquardt

Illustration: Todd King