Snickers Stickers

" It’s an amusing addition to the brands lexicon of advertisements (…) and a palpable example of how a simple idea, well executed, can have big reach without costing an exorbitant amount of money. "


Adweek : "one of the top 10 hilarious and touching ads that helped BBDO earn its honor as the year's top U.S. agency in 2015."

Adweek : #4 in "13 Brilliant Outdoor Ads That Dazzled The Real World in 2015."


Our goal was to find a nontraditional way to continue building the “You’re Not You When You’re Hungry” story and organically drive buzz for Snickers. When people are hungry, they exhibit out-of-character symptoms.

We placed branded stickers in everyday scenarios we encountered in New York, where mistakes had clearly been made, to remind people of the consequences of making mistakes due to hunger. We also installed our own examples of poorly-executed jobs around high traffic locations, grabbing people’s attention and generating buzz.

The campaign reminded people to curb their hunger before it gets out of hand.

In social media, users were encouraged to share any #HungryMistakes they encountered or made themselves


Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Senior Art Director: Bianca Guimarães
Senior Art Director: Florian Marquardt
Senior Art Director: Fernando Mattei
Senior Copywriter: Rodrigo Linhares
Photographer: Billy Siegrist
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Dylan Green
Group Planning Director: Crystal Rix
Senior Planner: Alaina Crystal


Adweek, Creativity-Online, The Telegraph, CampaignBrand Republic, psfkCreative Review, Trendhunter, Design Taxi, Ads of the World, Le Book, Marketing Magazine, The Inspiration etc.